Jeffrey Caspersen
Content Editor + Writer
I’ve been writing and editing content for more than 20 years, mostly as a journalist. In 2018, I made the switch to digital marketing and agency life. Across nearly eight years at G5 and NP Digital, I’ve grown my skill set immensely, editing and writing shareable assets, comprehensive guides, blogs, website copy, social media content and branding materials.
A lot has changed in those eight years, as generative AI has reshaped digital marketing in seismic ways. I’ve kept up with the changes, integrating AI tools into my workflows while accumulating experience across a range of industries, including:
- Financial services
- Cryptocurrency
- Multifamily housing
- Self-storage
- Senior living
- B2B SaaS
- Media and entertainment
- Telecommunications
Sports journalism is where I got my start, writing about high school hoops in Indiana, Friday night football in Texas, and World Cup skiers in Colorado across several newspaper stops. From there, I shifted to the copy desk, where I honed my editing and design skills while shifting seamlessly between subject matter of all types. Breaking news-rich A1 sections. Features. Sports. Business. Special publications. I’ve done a little of everything.
Outside of work, I keep busy shuttling my daughter, who’s about to finish kindergarten, to extracurricular activities of all sorts — soccer, basketball, ballet, ice skating, swimming, to name a few. I also like to get outside and mountain bike, snowboard or hike whenever time permits.
JEFFREY CASPERSEN 